My Work

My Day Job

I am currently a Conversion Rate Optimisation Executive at a marketing, e-commerce, sales and fulfilment agency based in London.
My 9-5 work includes AB and Multivariate testing, website analytics implementation, website design and development. Additionally i work on digital design, technical SEO and content marketing efforts.

Previously I worked as a:

Web Editor at Macmillan Education – London
Managing website design and development work, Technical SEO optimisation, our Email marketing databases, analytics implementation, tag management and multi-channel marketing analysis.
Web Editor at Digital Camera Warehouse – Sydney
Website design, content optimisation and setup, graphic design, email marketing, and analytics reporting.


Current Side Projects

Easy News Website Design and Optimisation with United Response
United Response are a charity based in South London they provide a range of support services for people with learning disabilities, autism, mental health needs or physical disabilities.
What: Designing and setting up all aspects of Easy News, a website version of United Response’s news magazine designed to be accessible for people with learning disabilities.
-site layout and design using foundation 6 framework and custom graphics, css and scripting.
-setup and development of WordPress theme and associated Php code.
-integration of accessibility functionality to suit site’s audience.
Stroud furniture exchange
Providing inexpensive furniture to people in need and offering much needed employment and work skills training to young people in the area.
Digital marketing strategy
Conversion rate optimisation
Analytics implementation
Multichannel marketing campaign setup and optimisation